Custom Sign Information Center

You will learn the answers to some very important questions like:

What Exactly Is A Custom Sign?
Why Buy A Custom Sign In The First Place?
How Can Small Businesses Create "Brand" Awareness?
Want To Capture Consumers Outside Of Your Locality?
What Is The Most Effective Sign For Your Business?
What Should Your Custom Sign Say?
Are Custom Signs Expensive?

What Exactly Is A Custom Sign?

The phrase "Custom Signs" is used to describe a broad category of products offered by the sign industry. The term "Custom" means made-to-order so any type of sign can be produced to fit your unique, individual needs.

From simple designs to high impact full-color, photo-realistic signs, you have an unlimited combination of options to choose from. With modern manufacturing processes, signs can be fully customized faster than ever before. Top

Why Buy A Custom Sign In The First Place?

The most important reason to purchase signage is for the economic survival and prosperity of your business. Without a properly designed and placed custom sign, a business cannot fulfill it's economic potential.

Custom Signage is not only one of the oldest forms of advertising, it still remains one of the most effective and least expensive forms of advertising for any size business. A sign is your introduction to those passing by, identifying your business as well as advertising the products and/or services you offer. Attractive signs can enhance visibility and increase your opportunity for success.

When a business displays effective signage, thousands of advertising impressions are made daily to attract new clients. Signs work tirelessly and silently to promote commerce 24 hours a day, 365 days a year.

Additionally, we live in a highly mobile society. According to the United States Census Bureau, 18% of households or around forty million people relocate each year. As your customers move, you need to replace them by attracting newcomers to the area. Top

How Can Small Businesses Create "Brand" Awareness?

A custom sign brands a location just as a product label brands a product.

Companies use signage, logos and graphics to repeatedly reinforce their business image and create top-of-the-mind awareness with consumers within their immediate business community. Adopting a uniform business image and identity to display on signs, banners, vehicles, business cards, stationary, uniforms and promotional items will serve to brand your business and location creating greater consumer awareness and recall when your products and services are needed.

If your business is highly impulse oriented, a well placed custom sign can make the difference between success or failure. When signs catch the attention and interest of passing motorists or pedestrian traffic, the business revenue potential is substantially increased. Attractive, high visibility signage can prompt an unplanned stop and subsequent impulse purchases. On-premise custom signs should therefore be a focal point of the commercial enterprise.

Custom Signs Will Serve Your Business Interests By:

Attracting new customers by prompting first-time visits and purchases
Developing a memory for your location and the products or services available
Reinforcing a memory and extending recall of other advertising efforts
And by modifying usual purchasing habits and decisions.

To encourage a variation from normal buying patterns, changeable copy message centers and window signs are especially effective. Top

Want To Capture Consumers Outside Of Your Locality?

The consumer population that shops outside their local area is estimated at 35-50 percent. Easy-to-read, high visibility on-premise custom signs will assist in attracting a large percentage of these non-local and newcomer consumers. Additionally, an attractive custom sign provides 24-hour exposure of its message to a large pool of potential customers at a fraction of the cost (when depreciated over several years) of other media. The lower the cost to obtain consumer memory or top-of-mind awareness, the higher the return on advertising dollars. Top

What Is The Most Effective Sign For Your Business?

The answer here will vary somewhat depending on your business, location, and other factors. In general, following these guidelines will increase the effectiveness of your sign program

The best sign for your business is a sign that will attract the most customers and project the image you desire
Your sign must be visible and easy to read for people who are driving and walking past your business
Your sign should be attractive and appropriate for your type of business
A sign will serve to remind existing customers of your business and location as well as provide new customers with a valuable visual indicator about the products or services you offer
And for maximum impact, your sign should be as large as allowable for your location.
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What Should Your Custom Sign Say?

The most successful sign will communicate effectively and concisely. Therefore, in as few words as possible, clearly communicate the message you wish to convey to your target audience. Crowding the sign with too many words or lines of text makes it increasingly difficult to read from a distance. The number of words used on a sign is a classic example of where, "Less Is More".

With forethought and careful deliberation, present the image you want to project that will attract customers and entice them to stop, shop, and buy. For example, full-color photo-realistic digital pictures can be incorporated into designs to add greater impact. Logos, artwork and other graphical elements can also be added to visually stimulate the viewer towards the desired action.

Keep in mind what the sign will look like from your customers' point of view - from the street and sidewalk. People are looking through a windshield, in traffic, day and night and in all types of weather. Help your customers both see and read your sign easily.

Are Custom Signs Expensive?

Custom Signs are the least expensive and yet one of the most effective forms of advertising for any business, large or small. You only pay for the sign once and it works for you 24 hours a day, 7 days a week for years and often decades. Use of other media requires paying month after month and you never have the benefit of ownership. Plus, you have no assurance that you're reaching potential customers.

From a business owner's perspective, a sign is a capital investment. When you factor in your return on investment, signs are not expensive at all. In fact, signs routinely pay for themselves many times over. Top

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