What Type of Custom Business Sign is Best for Conversion?
Imagine you've been having pain in your lower back and want to get your back professionally adjusted. You've never seen a chiropractor before, and don't have a clue where to begin looking. Later that week, while driving to work, your eyes land on a custom business sign for a local chiropractic office. You write down their name and look it up online as soon as you arrive to work. 10 minutes later you are on your cell phone lining up your first session with that chiropractor.
Now imagine you and your family are going on vacation. You've packed up your van and are trekking from Charleston, South Carolina up to the Blue Ridge Parkway in North Carolina. About three hours into the trip, you find yourself driving down Maint Street of a small town where your cranky children are complaining of hunger and insisting you stop at their favorite chain restaurant.
Unfortunately for the kids, their choice restaurant was nowhere in sight, though there surely was one in that very town. But a block down the road you see a for a Mexican restaurant that you pull over and eat at.
Now maybe the first time you took your children to their favorite chain restaurant was because you and your husband saw a fun ad on TV. Maybe it's their favorite because of the activities and prizes they have in the back of the dining area. And you yourself love it because of the superb customer service you receive every visit. But all of the advertising and superb customer service on the planet wasn't enough to bring your family to their restaurant that particular day. Ultimately, it was the custom sign that sealed the deal and had you handing over the dough.
Customers are on the street.
Business messages displayed on along the street reach out to those that are close enough to actually make a purchase. Street advertising helps everyone remember the products or service you sell, and people usually buy from businesses they have heard of before.
Since custom signs are geared at your trade area, reaching out only to the people who are in your surrounding area, custom signs do not waste your resources by making you pay for wasted advertising coverage.
So as the owner of a small business who wants more bang for their buck, a custom sign along the street in front of your building is the way to go!