Clever Sign Design Is Key To Real Estate Success
Sales professionals the world over know that there is no such thing as enough, or even too much exposure when it comes to promoting brands and selling inventory. These same workers also know that inexpensive, or better yet free, advertising is preferable. Of course, there are massive businesses in existence with the ability to pay whatever is necessary to paint the corporate motto across The Masters and the World Series, but for those of us without that spending power, a little creativity is necessary in keeping costs down all the while gaining maximum exposure and thus, business.
Tell me how...I BEG YOU !!!
I will...but first, let me tell you a story. A few days ago I was in my automobile driving to my office when my eyes were inexplicably drawn away from the road towards the front yard of a house that I pass by all the time. I see this house every day, but not once have I actually observed any detail about the house. I could not even tell you the color of the house (I've since noticed that it's yellow) or whether it's made of brick or wood paneling (wood paneling). Must be something about the house being located on a busy boulevard; or, you could jump to the conclusion that it's just an ordinary house with no exciting characteristics. Either way, for some reason, on this one particular day, my eyes were drawn towards this yellow house made of wood paneling like a magnet. Something was different, something new that grabbed my attention without even asking me for permission. A had been placed in the yard with a name, a phone number and the words "For Sale."
Who cares? Real estate "For Sale" signs are all around us nowadays!
True, but in my own defense, there are other houses on the same block that have metal "For Sale" signs in the yard and I never noticed any of those houses prior to this either! Hmm...very odd. There are several houses with metal "For Sale" signs in the yards on a busy street that I motor down everyday; and yet, for some reason, on this one particular day, and everyday since for that matter, my eyes are somehow immediately drawn towards this one same yellow house with the wood paneling.
Fill me in already! What is going on?
The truth is, there really is not one single thing completely off-the-wall unique about the house. The secret, my friends, is in the shape of the business sign in the yard. The metal sign is in the shape of an octagon, just like a STOP SIGN!
Wow, that's so neat! Wait, why is that awesome?
Since we are so used to seeing the unique shape of a stop sign while we are motoring, our brains automatically associate that shape, the octagon, with the action of stopping. So, when I was driving down the same road I always use to get to work and saw that 8 sided personalized sign out of the corner of my eye, my attention was drawn to that without me even having to think about it. Once the sign had my attention, I then saw not only that the metal sign was actually a "For Sale" sign, but also that the sign was promoting a yellow, wooden house.
Now I know what you mean!
So you see, marketing does not have to be expensive to be effective. By using a head game into his advertising method, this real estate professional was able to draw attention to the house he is trying to sell without hiring an ad agency and without going broke. The agent merely questioned the routine ways of real estate promotion, and, with a bit of creative thinking, discovered a way to make his listing stand out more so than others. Oh, and to be honest, I still couldn't tell you about any of the other houses that are for sale on that street .