Real Estate Agents Draw More Attention With Creative Shaped Metal Signs
Sales executives the world over realize that there is no such thing as adequate, or even too much exposure when it comes to advertising brands and selling products. These same workers also know that inexpensive, or better yet free, advertising is preferable. Of course, there are "too big to fail" corporations out there with the means to spend any amount to splash the company motto across the World Cup and the Final Four, but for those of us without that ability, a little creativity is necessary in keeping costs down all the while gaining maximum exposure and thus, business.
Tell me how...PLEASE!!!
I will...but first, let me tell you a story. A few weeks ago I was in my automobile driving to work when my eyes were involuntarily drawn away from the road towards the front yard of a house that I pass by all the time. I see this house every single day, but not once have I actually observed any detail about the house. I could not even tell you the color of the house (I've since noticed that it's yellow) or whether it's made of brick or wood paneling (wood paneling). Must be something about the house being located on a busy roadway; or, you could jump to the conclusion that it's just any old house with no exciting characteristics. Either way, for some reason, on this one particular day, my eyes were drawn towards this yellow house made of wood paneling like a magnet. Something was different, something new that grabbed my attention without even asking me for permission. A metal sign had been placed in the yard with a name, a telephone number and the words "For Sale."
So what? Real Estate signs are everywhere these days!
True, but in my own defense, there are other houses on the same block that have metal "For Sale" signs in the yard and I never noticed any of those houses prior to this either! Hmm...very peculiar. There are several houses with metal "For Sale" signs in the yards on a busy street that I motor down everyday; and yet, for some reason, on this one particular day, and everyday since for that matter, my face is somehow immediately drawn towards this one same yellow house with the wood paneling.
Fill me in already! What is going on?
The fact of the matter is, there really is nothing altogether off-the-wall unique about the house. The secret, amigos, is in the shape of the on the lawn. The metal sign is in the shape of an octagon, just like a STOP SIGN!
Oh my goodness, that's awesome! Wait, why is that so neat?
Since we are so used to seeing the interesting shape of a stop sign while we are motoring, our brains mechanically associate that shape, the octagon, with the action of stopping. So, when I was driving down the same road I always use to get to work and saw that 8 sided personalized sign out of my peripheral vision , my attention was drawn to that custom metal sign without me even having to think about it. Once the sign had my attention, I then noticed not only that the was actually a "For Sale" sign, but also that the sign was advertising a yellow, wooden house.
Ohhh, I think I got it!
So you see, advertising does not have to be expensive to be effective. By incorporating a mental game into his advertising method, this real estate was able to draw attention to the home he is trying to sell without hiring an ad agency and without going broke. The man simply questioned the usual ways of real estate promotion, and, with a bit of creativity, discovered a way to make his listing stand out more so than others. Oh, and for the record, I still couldn't tell you about any of the other homes that are available on that block.