Real Estate Agents Draw More Attention With Interestingly Shaped Metal Real Estate Signage
Sales executives everywhere realize that there is no such thing as adequate, or even too much exposure when it comes to advertising brands and selling inventory. These same workers also know that inexpensive, or even free, advertising cannot be beat. Sure, there are "too big to fail" businesses in the world with the means to spend whatever is necessary to paint the company logo across the World Cup and the Final Four, but for those of us without that freedom, a little intelligence is necessary in keeping costs down all the while gaining maximum exposure and thus, business.
Tell me how...I BEG YOU !!!
I will...but first, let me tell you a story. A few days ago I was in my automobile driving to work when my eyes were unknowingly drawn away from the street towards the front yard of a house that I pass by all the time. I see this house every single day, but never once have I actually observed any detail about the house. I could not even tell you the color of the house (I've since noticed that it's yellow) or whether it's made of brick or wood paneling (wood paneling). Must be something about the house being located on a busy roadway; or, you could make the argument that it's just any old house with no exciting characteristics. Either way, for some reason, on this one particular day, my eyes were drawn towards this yellow house made of wood paneling like moths to a light. Something was different, something new that grabbed my attention without even asking me for permission. A had been placed in the yard with a name, a telephone number and the words "For Sale."
Who cares? Real estate "For Sale" signs are all over the place these days!
Yes, but in my own defense, there are other houses on the same block that have metal "For Sale" signs in the yard and I never noticed any of those houses before either! Hmm...very odd. There are several houses with metal "For Sale" signs in the yards on a busy street that I motor down everyday; and yet, for some reason, on this one particular day, and everyday since for that matter, my eyes are somehow immediately drawn towards this one same yellow house with the wood paneling.
Fill me in already! What is going on?
The truth is, there really is not one single thing wholly off-the-wall unique about the house. The secret, my friends, is in the shape of the in the yard. The custom sign is in the shape of an octagon, just like a STOP SIGN!
Wow, that's awesome! Wait, why is that so neat?
Since we are so used to seeing the one-of-a-kind shape of a stop sign while we are motoring, our brains mechanically associate that shape, the octagon, with the action of stopping. So, when I was driving down the same road I always use to get to work and saw that eight sided personalized sign out of my peripheral vision , my attention was drawn to that custom metal sign without me even having to think about it. Once the sign had my attention, I then saw not only that the metal sign was actually a "For Sale" sign, but also that the sign was advertising a yellow, wooden house.
Now I know what you mean!
So you see, advertising does not have to be costly to be efficient. By using a mental game into his advertising method, this real estate practicioner was able to draw attention to the house he is trying to sell without hiring a marketing firm and without going broke. The guy merely questioned the usual ways of real estate promotion, and, with a bit of creativeness, discovered a way to make his listing stand out more so than others. Oh, and to be honest, I still couldn't tell you about any of the other homes that are available for purchase on that street .