Metal Real Estate Signs Attract Buyer Attention
Sales professionals around the world know that there is no such thing as adequate, or even too much exposure when it comes to advertising brands and selling inventory. These same workers also know that cheap, or even free, advertising is the best kind. Sure, there are gigantic businesses in existence with the ability to pay any amount to paint the company motto across Times Square and the Daytona 500, but for those of us without that freedom, a little ingenuity is necessary in keeping costs down all the while gaining maximum exposure and thus, business.
Tell me how...PLEASE!!!
I will...but first, let me tell you a story. A few days ago I was in my car driving to my office when my eyes were unknowingly drawn away from the street towards the front yard of a house that I pass by all the time. I see this house every day, but never once have I actually observed any detail about the house. I could not even tell you the color of the house (I've since noticed that it's yellow) or whether it's made of brick or wood paneling (wood paneling). Must be something about the house being located on a busy roadway; or, you could make the argument that it's just any old house with no exciting features. Either way, for some reason, on this one particular day, my eyes were drawn towards this yellow house made of wood paneling like moths to a light. Something was different, something new that grabbed my attention without even asking me for permission. A had been placed in the yard with a name, a phone number and the words "For Sale."
So what? Real Estate signs are all around us nowadays!
Correct, but in my own defense, there are other houses on the same block that have metal "For Sale" signs in the yard and I never noticed any of those houses prior to this either! Hmm...very odd. There are several houses with metal "For Sale" signs in the yards on a busy street that I motor down everyday; and yet, for some reason, on this one particular day, and everyday since for that matter, my eyes are somehow immediately drawn towards this one same yellow house with the wood paneling.
Fill me in already! What is going on?
The truth is, there really is nothing altogether off-the-wall unique about the house. The secret, my friends, is in the shape of the metal sign on the lawn. The custom sign is in the shape of an octagon, just like a STOP SIGN!
Oh my goodness, that's so neat! Wait, why is that so neat?
Since we are so accustomed to seeing the one-of-a-kind shape of a stop sign while we are motoring, our minds mechanically associate that shape, the octagon, with the action of stopping. So, when I was driving down the same road I always use to get to work and saw that 8 sided personalized sign out of my peripheral vision , my attention was drawn to that custom metal sign without me even having to think about it. Once the sign had my attention, I then saw not only that the was actually a "For Sale" sign, but also that the sign was promoting a yellow, wood paneled house.
Now I know what you mean!
So you see, marketing does not have to be costly to be effective. By incorporating a head game into his advertising method, this real estate professional was able to draw attention to the house he is trying to sell without hiring a marketing firm and without going broke. The guy simply questioned the status quo of real estate marketing, and, with a bit of creative thinking, discovered a way to make his listing stand out more so than others. Oh, and to be honest, I still couldn't tell you about any of the other homes that are for sale on that block.