Custom Eight-Sided Signs Give Real Estate Professionals Extra Exposure
Marketing professionals everywhere know that there is no such thing as adequate, or even too much exposure when it comes to advertising brands and selling inventory. These same workers also know that cheap, or better yet free, advertising is preferable. Sure, there are big businesses out there with the means to spend any amount to splash the company logo across The Masters and the World Series, but for those of us without that spending power, a little intelligence is necessary in keeping costs down all the while gaining maximum exposure and thus, business.
Tell me how...I BEG YOU !!!
I will...but first, let me tell you a story. A few hours ago I was in my automobile driving to my office when my eyes were inexplicably drawn away from the street towards the front yard of a house that I pass by all the time. I see this house every day, but never once have I actually observed any detail about the house. I could not even tell you the color of the house (I've since noticed that it's yellow) or whether it's made of brick or wood paneling (wood paneling). Must be something about the house being located on a busy motorway; or, you could jump to the conclusion that it's just an ordinary house with no exciting features. Either way, for some reason, on this one particular day, my eyes were drawn towards this yellow house made of wood paneling like a magnet. Something was different, something new that grabbed my attention without even asking me for permission. A had been placed in the yard with a name, a phone number and the words "For Sale."
Who cares? Real estate "For Sale" signs are all over the place these days!
Correct, but in my own defense, there are other houses on the same block that have metal "For Sale" signs in the yard and I never noticed any of those houses before either! Hmm...very peculiar. There are several houses with metal "For Sale" signs in the yards on a busy street that I motor down everyday; and yet, for some reason, on this one particular day, and everyday since for that matter, my face is somehow immediately drawn towards this one same yellow house with the wood paneling.
Fill me in already! What is going on?
The truth is, there really is nothing altogether off-the-wall unique about the house. The secret, amigos, is in the shape of the personalized sign on the lawn. The is in the shape of an octagon, just like a STOP SIGN!
Wow, that's so neat! Wait, why is that awesome?
Since we are so accustomed to seeing the one-of-a-kind shape of a stop sign while we are driving, our minds automatically associate that shape, the octagon, with the action of stopping. So, when I was driving down the same road I always use to get to work and saw that 8 sided custom sign out of the corner of my eye, my attention was drawn to that custom metal sign without me even having to think about it. Once the sign had my attention, I then noticed not only that the metal sign was actually a "For Sale" sign, but also that the sign was advertising a yellow, wooden house.
Now I know what you mean!
So you see, marketing does not have to be costly to be efficient. By incorporating a head game into his advertising method, this real estate practicioner was able to draw attention to the home he is trying to sell without hiring a marketing firm and without spending all his money. The man merely questioned the accepted method of real estate marketing, and, with a little creativity, found a way to make his listing stand out more so than others. Oh, and to be honest, I still couldn't tell you about any of the other houses that are for sale on that block.