Custom Eight-Sided Signs Give Real Estate Agents Extra Exposure
Marketing executives the world over know that there is no such thing as adequate, or even too much recognition when it comes to promoting brands and selling products. These same workers also know that inexpensive, or even free, advertising is preferable. Of course, there are large companies in the world with the ability to pay whatever is necessary to paint the company logo across the World Cup and the Final Four, but for those of us without that freedom, a little creativity is necessary in keeping costs down all the while gaining maximum exposure and thus, business.
Tell me how...I BEG YOU !!!
I will...but first, let me tell you a story. A few weeks ago I was in my automobile driving to my office when my eyes were unknowingly drawn away from the street towards the front yard of a house that I pass by everyday. I see this house every day, but never once have I actually observed any detail about the house. I could not even tell you the color of the house (I've since noticed that it's yellow) or whether it's made of brick or wood paneling (wood paneling). Must be something about the house being located on a busy avenue; or, you could make the argument that it's just any old house with no exciting features. Either way, for some reason, on this one particular day, my eyes were drawn towards this yellow house made of wood paneling like moths to a light. Something was different, something new that grabbed my attention without even asking me for permission. A had been placed in the yard with a name, a telephone number and the words "For Sale."
Who cares? Real estate "For Sale" signs are everywhere nowadays!
Yes, but in my own defense, there are other houses on the same block that have metal "For Sale" signs in the yard and I never noticed any of those houses before either! Hmm...very peculiar. There are several houses with metal "For Sale" signs in the yards on a busy street that I drive down everyday; and yet, for some reason, on this one particular day, and everyday since for that matter, my eyes are somehow immediately drawn towards this one same yellow house with the wood paneling.
Fill me in already! What is going on?
The truth is, there really is nothing completely off-the-wall unique about the house. The secret, my friends, is in the shape of the personalized sign in the yard. The custom sign is in the shape of an octagon, just like a STOP SIGN!
Goodness, that's awesome! Wait, why is that awesome?
Since we are so used to seeing the interesting shape of a stop sign while we are motoring, our minds automatically associate that shape, the octagon, with the action of stopping. So, when I was driving down the same road I always use to get to work and saw that eight sided metal sign out of the corner of my eye, my attention was drawn to that custom metal sign without me even having to think about it. Once the sign had my attention, I then saw not only that the was actually a "For Sale" sign, but also that the sign was advertising a yellow, wood paneled house.
Ohhh, I think I got it!
So you see, advertising does not have to be costly to be effective. By using a mind game into his advertising method, this real estate professional was able to draw attention to the home he is trying to sell without hiring a marketing firm and without going broke. The agent simply questioned the status quo of real estate promotion, and, with a little creativity, discovered a way to make his listing stand out more so than others. Oh, and to be honest, I still couldn't tell you about any of the other houses that are available for purchase on that block.