Real Estate Agents Get Creative With Metal Signs To Attract More Attention
Sales executives the world over realize that there is no such thing as adequate, or even too much recognition when it comes to promoting brands and selling inventory. These same workers also know that inexpensive, or better yet free, advertising is the best kind. Sure, there are Fortune 500 businesses out there with the ability to pay whatever is necessary to splash the company motto across the World Cup and the Final Four, but for those of us without that spending power, a little ingenuity is necessary in keeping costs down all the while gaining maximum exposure and thus, business.
Tell me how...PLEASE!!!
I will...but first, let me tell you a story. A few weeks ago I was in my automobile driving to work when my eyes were unknowingly drawn away from the street towards the front yard of a house that I pass by everyday. I see this house every day, but not once have I actually observed any detail about the house. I could not even tell you the color of the house (I've since noticed that it's yellow) or whether it's made of brick or wood paneling (wood paneling). Must be something about the house being located on a busy boulevard; or, you could jump to the conclusion that it's just any old house with no exciting characteristics. Either way, for some reason, on this one particular day, my eyes were drawn towards this yellow house made of wood paneling like a magnet. Something was different, something new that grabbed my attention without even asking me for permission. A metal sign had been placed in the yard with a name, a phone number and the words "For Sale."
Who cares? Real estate "For Sale" signs are all around us these days!
Correct, but in my own defense, there are other houses on the same block that have metal "For Sale" signs in the yard and I never noticed any of those houses before either! Hmm...very peculiar. There are several houses with metal "For Sale" signs in the yards on a busy street that I drive down everyday; and yet, for some reason, on this one particular day, and everyday since for that matter, my eyes are somehow immediately drawn towards this one same yellow house with the wood paneling.
Fill me in already! What is going on?
The truth is, there really is nothing wholly off-the-wall unique about the house. The secret, my friends, is in the shape of the in the yard. The custom sign is in the shape of an octagon, just like a STOP SIGN!
Oh my goodness, that's awesome! Wait, why is that awesome?
Since we are so accustomed to seeing the unique shape of a stop sign while we are driving, our brains mechanically associate that shape, the octagon, with the action of stopping. So, when I was driving down the same road I always use to get to work and saw that eight sided personalized sign out of the corner of my eye, my attention was drawn to that custom metal sign without me even having to think about it. Once the sign had my attention, I then noticed not only that the was actually a "For Sale" sign, but also that the sign was marketing a yellow, wood paneled house.
Now I know what you mean!
So you see, marketing does not have to be expensive to be efficient. By incorporating a mental game into his advertising method, this real estate practicioner was able to draw attention to the home he is trying to sell without hiring a marketing firm and without going broke. The man simply questioned the accepted method of real estate marketing, and, with a bit of creativeness, discovered a way to make his listing stand out more so than others. Oh, and for the record, I still couldn't tell you about any of the other homes that are available for purchase on that block.