Unique Metal Sign Designs Help Real Estate Pros In Tough Market
Sales executives the world over know that there is no such thing as adequate, or even too much exposure when it comes to promoting brands and selling inventory. These same workers also know that inexpensive, or even free, advertising is the best kind. Sure, there are massive companies out there with the means to pay whatever is necessary to splash the company logo across Times Square and the Daytona 500, but for those of us without that ability, a little business saavy is necessary in keeping costs down all the while gaining maximum exposure and thus, business.
Tell me how...PLEASE!!!
I will...but first, let me tell you a story. A few hours ago I was in my automobile driving to my office when my eyes were inexplicably drawn away from the street towards the front yard of a house that I pass by all the time. I see this house every single day, but not once have I actually observed any detail about the house. I could not even tell you the color of the house (I've since noticed that it's yellow) or whether it's made of brick or wood paneling (wood paneling). Must be something about the house being located on a busy roadway; or, you could make the argument that it's just an ordinary house with no exciting characteristics. Either way, for some reason, on this one particular day, my eyes were drawn towards this yellow house made of wood paneling like moths to a light. Something was different, something new that grabbed my attention without even asking me for permission. A metal sign had been placed in the yard with a name, a phone number and the words "For Sale."
Who cares? Real estate "For Sale" signs are all around us nowadays!
True, but in my own defense, there are other houses on the same block that have metal "For Sale" signs in the yard and I never noticed any of those houses before either! Hmm...very odd. There are several houses with metal "For Sale" signs in the yards on a busy street that I motor down everyday; and yet, for some reason, on this one particular day, and everyday since for that matter, my eyes are somehow immediately drawn towards this one same yellow house with the wood paneling.
Fill me in already! What is the deal?
The truth is, there really is nothing entirely off-the-wall unique about the house. The secret, my friends, is in the shape of the in the yard. The custom sign is in the shape of an octagon, just like a STOP SIGN!
Wow, that's so neat! Wait, why is that awesome?
Since we are so used to seeing the unique shape of a stop sign while we are motoring, our minds automatically associate that shape, the octagon, with the action of stopping. So, when I was driving down the same road I always use to get to work and saw that 8 sided personalized sign out of my peripheral vision , my attention was drawn to that custom metal sign without me even having to think about it. Once the sign had my attention, I then noticed not only that the was actually a "For Sale" sign, but also that the sign was promoting a yellow, wood paneled house.
Now I know what you mean!
So you see, marketing does not have to be expensive to be efficient. By incorporating a mind game into his advertising method, this real estate was able to draw attention to the house he is trying to sell without hiring a marketing firm and without spending all his money. The agent simply questioned the usual ways of real estate promotion, and, with a bit of creativity, found a way to make his listing stand out more so than others. Oh, and for the record, I still couldn't tell you about any of the other houses that are for sale on that block.