Custom Signs Work At The Pace Of Today's World
The phrase 'high-speed' is everywhere these days, and with good reason. If something can't be accomplished in an instant, whether it's contacting someone, placing an order, or downloading a song, then the service is considered inferior.
Advertising works in much the same way. Consider the traffic where you live. Are there hotspots in certain times of the day, when everyone seems to be in a hurry? Well, almost everyone is in a hurry, and with that in mind, a well-designed custom sign may be the best way to catch rushed people's attention.
Reading Slows People Down - Custom Signs Don't!
Now I'm certainly not knocking one of my favorite past times. But you have to admit that reading requires a certain time commitment, whether it's a new novel or a print ad in the newspaper. A custom sign bearing the message of your business or organization can reduce the time needed for people to understand what it is you're trying to say.
For instance, when you're traveling the interstate and in need of gasoline, you look for familiar signs to lead you there, not lengthy explanations. A custom sign has the same effect - it can lead potential customers straight to your business, even while traveling at 65 miles per hour (or more - be honest)! And how do these custom signs work so well? It's simple. Yes, the sign itself needs to be simple!
How Does A Simple Custom Sign Speed Up Attention?
Again, let's go back to the interstate. You most likely have a gas card or two for certain gas stations, so your mind is trained to look for those signs. The things you look for are colors and shapes, maybe a familiar name or word. Once you spot these things, you make your exit. Your custom sign can also have this drawing power. How?
First, think of color. Select just one or two, possibly three, bold colors for your custom sign. An array of colors might look beautiful, but this isn't art - this is advertising. Imagine a McDonald's sign - need I say anything further before a colorful image of the 'golden' arches comes to mind? One bold color says it all, literally.
Next, select a design for your sign that is simple, yet unique and easy to recognize. Going back to McDonald's, there is nothing intricate about a large letter 'M'. However, no one else uses anything like it, and everyone around the globe associates it with the hugely popular restaurant.
So a simple yet vivid color scheme combined with a simple yet memorable graphic design are key in making your custom sign stand out in this day and age of hurried people.
Having trouble coming up with a design that is simple, effective, and easy to recognize in an instant? No problem - we have a graphic design team that can help you create the perfect image for your custom sign - an image that will lure people into your business time after time, no matter how rushed they are!
We also offer SignMagic, a design software system that can help you create your own custom sign just the way you picture it, but with professional guidelines. Don't hesitate to email us or call us if you have any questions regarding any aspect of your custom sign.
But I'm In A Hurry, Too - When Can I Expect My Custom Sign?
Fast food isn't considered fine dining for a reason - certain things require time to reach its pique quality. But just as speedy service is expected with most forms of communication, when you order your custom sign from us, we fulfill your order promptly without compromising our quality.
We will communicate with you until you completely approve of your design. Once you approve of your custom sign, we will send it to production immediately.
Different types of custom require different timelines for production, but because we work seven days a week for our customers, we guarantee that you will have your sign by the time it is promised or sooner! Consult one of our customer service representatives to find out the typical wait period for your type of custom sign.
Save Your Time For More Important Things
Now that you know the secrets to creating the perfect and drawing people to your business or event, you can actually slow down and focus on other things. Because when you have a custom sign that works at the same pace as today's lifestyle, you have more time to serve your customers at the pace they expect from you!
To learn more visit our Custom Business Signs page