Create A Good Custom Business Sign And Remove Any Guesswork For Future Customers
I Wonder What That Custom Business Sign Means?
Along a stretch of highway that I travel about once a month or so to see family, I pass a fairly new, very large, industrial building. For a metal building, it's attractive — nice landscaping and blue trim around the building to literally add some color to its otherwise bland appearance. It also has an enormous, eye catching custom business sign mounted on top of the building , also in dark blue lettering to match the building's trim work, printed on a white background.
The designers of this custom business sign did a pretty good job with it; it can easily be seen from the interstate, where cars flying by at 70-plus miles an hour will still be able to read it. The lettering is all capitalized, extremely large in height, and in an appealing dark color (blue) that contrasts on a light colored background (white) for optimal visibility. The typeface of the lettering on this custom business sign is also quite memorable - slightly slanted, implying speed or movement.
But guess what? The only information this otherwise beautifully designed custom business sign offers is its one word name, and it's not even a name that reveals anything about its business: Zeus. That's it! We have driven by this custom business sign countless times and always wondered what in the world they do there in 'Zeus', as the building is huge, and somewhat off the beaten path as well. It must employ a lot of people from the surrounding communities, but what they do in there has always been a mystery to me. Finally one day, thanks to modern technology, I looked it up on my phone and called the provided number. A woman answered my call, and I actually told her that I passed her great business sign all the time, but always wondered what kind of business it was. Her answer? Pipe lining.
Kind of like unlocking Jimmy Hoffa's vault, huh? Oh, well, at least I know now!
Why Should 'Zeus' State Its Business On Its Custom Business Sign?
You may be thinking that Zeus actually created an effective custom business sign because it obviously got my attention and actually caused me to call the business to learn more. Or you might believe that an industrial business such as one that produces pipe lining doesn't need to advertise for motorists with a custom business sign, as they don't get much walk in business. Both of these statements are true to a degree, but adding two simple word to that custom business sign - pipe lining- changes the entire nature of that sign, and for the better. Why?
First of all, if I noticed Zeus's custom business sign without the two extra words, then I would notice it with the extra words, too. The custom business sign itself has a professional, noticeable appearance, and using three words instead of one would not dilute its effectiveness. It is not necessary to clutter up the custom business sign, or any custom sign, with too much wording or graphics, but too little does a business a disservice. I have to admit, my imagination was running wild every time I passed it - were they making spy technology? Disco balls? Porcelain dishes? I simply had no idea. Now that I know what Zeus makes, I can associate its product with its name - see how effective an added word or two can make your custom business sign?
Secondly, I probably will never be in need of Zeus's services. The business obviously markets to certain industries that need pipe lining. However, there are a lot of industrial grade products that many of us will never need, but we know what they are due to their name recognition. Allowing the thousands of people who travel that section of interstate each day to associate a product with its custom business sign is the first step to branding; Even of you don't produce for the masses, you want your name associated with the product you make. A good custom business sign does this.
Show Your Industry Pride With Your Custom Business Sign
Zeus's has such a bold, confident custom gracing its building, and the interstate, that the owners and workers obviously takes a lot of pride in what they do. In fact, all successful businesses show industry pride in their products and services, whether they make earrings, sell cars, or walk dogs. Don't be shy about what it is you do: say it loud an clear with effective custom , and people will notice you, remember you, and associate you with success.